Great to see the unselfish act of kindness.
The experience of being understood in small, daily
encounters is one easily taken for granted. But what happens when
someone who expects to face constant communication barriers can suddenly
understand everyone he meets?
In a longform advertisement for Samsung, a hearing-impaired
man named Muaharrem, along with his sister Özlem, take a walk and run
errands in their Istanbul neighborhood. Unbeknownst to Muaharrem, he's
being recorded and monitored secretly — and everyone he meets that
morning will be signing to him.
The video shows Muaharrem growing increasingly confused by
the number of people he meets who are signing: a woman who bumps into
him, a man who drops some apples, an employee at a mart and even his cab
driver. After a while, Muaharrem and Özlem run into an advertisement
board for Samsung's new video call center. A Samsung spokesperson tells them the electronics group worked with his
town to put together something "special" for him, all through hours of
classes, learning to sign.