Saturday, May 9, 2015

Touched

Great to see the unselfish act of kindness. 
The experience of being understood in small, daily encounters is one easily taken for granted. But what happens when someone who expects to face constant communication barriers can suddenly understand everyone he meets?

In a longform advertisement for Samsung, a hearing-impaired man named Muaharrem, along with his sister Özlem, take a walk and run errands in their Istanbul neighborhood. Unbeknownst to Muaharrem, he's being recorded and monitored secretly — and everyone he meets that morning will be signing to him.

The video shows Muaharrem growing increasingly confused by the number of people he meets who are signing: a woman who bumps into him, a man who drops some apples, an employee at a mart and even his cab driver. After a while, Muaharrem and Özlem run into an advertisement board for Samsung's new video call  center. A Samsung spokesperson tells them the electronics group worked with his town to put together something "special" for him, all through hours of classes, learning to sign.


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